Replace five forms with one friendly form that reflects your offer and filters gently. Add an optional loom-style video to build trust. Tag source, problem, and urgency. One consultant doubled close rates after simplifying intake and sending a helpful pre-call checklist within minutes.
Use a short script to classify needs, budget, and timing. If not ready, nurture with three genuinely useful emails and a reminder. Share a tiny success story. Respectful cadence beats pressure, preserves goodwill, and often turns “not now” into a warm, easy yes later.
Send a simple proposal with a clear outcome, scope, timeline, and price. Use e-signature and instant invoicing to remove friction. After delivery, ask for one-sentence feedback and a testimonial. This short loop compounds reputation, shortens sales cycles, and attracts better-fit clients consistently.